# overview
Yan "Lucy" Liu is an Associate Professor in Marketing and Retailing Studies at the Mays Business School. Her research interests are in structural models, machine learning, causal inference, pricing, advertising, and product management. Her research has been published in Management Science, Journal of Marketing, Production and Operations Management, Quantitative Marketing and Economics, and Journal of Consumer Psychology. She serves as an Associate Editor for the International Journal of Research in Marketing and Decision Sciences and is on the Editorial Review Board for the Journal of the Academy of Marketing Science.

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3509 Transportation, Logistics And Supply Chains

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35 Commerce, Management, Tourism And Services

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3507 Strategy, Management And Organisational Behaviour

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35 Commerce, Management, Tourism And Services

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Purdue University - (West Lafayette, Indiana, United States)

# educationAndTraining[].organization.label
Central University of Finance and Economics - (Beijing, China)

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University of Florida - (Gainesville, Florida, United States)

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Same or Different? An Aesthetic Design Question

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The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

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Institute for Operations Research and the Management Sciences (INFORMS)

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An Empirical Analysis of Scarcity Strategies in the Automobile Industry

# publications[].publisher
Institute for Operations Research and the Management Sciences (INFORMS)

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How long has it been since the last deal? Consumer promotion timing expectations and promotional response

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The Effects of Products' Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

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Penalty or Reward? The Effect of Social Disincentives on Online Users Contributions

# publications[].publisher
Institute for Operations Research and the Management Sciences (INFORMS)

# publications[].label
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value

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More or Less? Consumer Goal Orientation and Product Choice

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Mask or no mask for COVID-19: A public health and market study.

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Canadian Orange Juice Imports and Production Level Import Demand

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The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers' Purchase Behaviors and Revenue Contribution

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Guess Who Buys Cheap? The Effect of Consumers' Goal Orientation on Product Preference

# publications[].label
The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products

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Texas A&M University; Marketing; 4112 TAMU

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Yun, Wonjoo (2014-08). Essays on Product Recalls, New Product Preannouncements, and Shareholder Value. Doctoral Dissertation.