# overview
My primary emphases are (a) health psychology & health communication, (b) social, normative and media influence, (c) attitude change and attitude-behavior modeling, and (d) psychometrics, assessment and research methodology. Much of my current and forthcoming research focuses on social influence processes occurring within immersive virtual reality environments, with a particular emphasis on utilizing virtual gaming worlds to deliver health communications. My applied areas are health-risk prevention, science communication, and implicit and explicit bias assessment and modeling

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5201 Applied And Developmental Psychology

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16 Peace, Justice And Strong Institutions

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Clinical Trials And Supportive Activities

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3.1 Primary Prevention Interventions To Modify Behaviours Or Promote Wellbeing

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3 Prevention Of Disease And Conditions, And Promotion Of Well-being

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Princeton University - (Princeton, New Jersey, United States)

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Princeton University - (Princeton, New Jersey, United States)

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Virginia Tech - (Blacksburg, Virginia, United States)

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Reasoned action and social reaction: willingness and intention as independent predictors of health risk.

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Using the IAT to Predict Ethnic and Racial Discrimination: Small Effect Sizes of Unknown Societal Significance

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Characterizing switching and congruency effects in the Implicit Association Test as reactive and proactive cognitive control.

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Misperceptions about Norm Misperceptions: Descriptive, Injunctive, and Affective Social Norming Efforts to Change Health Behaviors

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Transparency Should Trump Trust: Rejoinder to McConnell and Leibold (2009) and Ziegert and Hanges (2009)

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To accurately estimate implicit influences on health behavior, accurately estimate explicit influences.

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The limits to pride: A test of the pro-anorexia hypothesis.

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Strong claims and weak evidence: reassessing the predictive validity of the IAT.

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Media coverage of "wise" interventions can reduce concern for the disadvantaged.

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Representing Versus Generalizing: Two Approaches to External Validity and Their Implications for the Study of Prejudice

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Predicting ethnic and racial discrimination: a meta-analysis of IAT criterion studies.

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The Positive (and Negative) Consequences of Endorsing Negative Self-stereotypes

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The effects of message framing on behavioral prevalence assumptions

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Decoding the implicit association test: Implications for criterion prediction

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Role of Family and Peers in the Development of Prototypes Associated With Substance Use

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Accentuate the Negative: Social Images in the Prediction and Promotion of Condom Use1

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The dilemmatics approach to applied research design: a case study of violent video game effects and aggression

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16 Peace, Justice and Strong Institutions

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Toward a meaningful metric of implicit prejudice.

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Using the IAT to predict ethnic and racial discrimination: small effect sizes of unknown societal significance.

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Abstaining College Students' Motives to Use E-Cigarettes: A Brief Report.

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Toward a Meaningful Metric of Implicit Prejudice

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Implicit self-esteem: nature, measurement, and a new way forward.

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Conducting Research in Psychology: Measuring the Weight of Smoke

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Social Comparisons: Everybody's Personal Theory

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When Am I My Group? Self-Enhancement Versus Self-Justification Accounts of Perceived Prototypicality

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Contexts of System Justification and System Evaluation: Exploring the Social Comparison Strategies of the (Not Yet) Contented Female Worker

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Prediction and Change of Health Behavior

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The Effects of Stereotype Threat and Double-Minority Status on the Test Performance of Latino Women

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Psychology of Self-Regulation, Cognitive, Affective, and Motivational Processes

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In-Game Health Communication: Delivering Low-Fear Health Messages in a Low-Fear Videogame.

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From Dissonance To Disidentification: Selectivity in the Self-Affirmation Process

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Endorsing a negative in-group stereotype as a self-protective strategy: Sacrificing the group to save the self

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Personalized normative feedback for heavy drinking: An application of deviance regulation theory.

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Deviance Regulation: A Theory of Action and Identity

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Threading the needle in health-risk communication: increasing vulnerability salience while promoting self-worth.

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Effect of sexual motivation on men's risk perception for sexually transmitted disease: there must be 50 ways to justify a lover.

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When Better-Than-Others Compare Upward: Choice of Comparison and Comparative Evaluation as Independent Predictors of Academic Performance

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Reassessing the Predictive Validity of the IATII: Reanalysis of Heider & Skowronski (2007)

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Implications of the Implicit Association Test D-Transformation for Psychological Assessment.

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Stigmatized and Dominant Cultural Groups Differentially Interpret Positive Feedback

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Issue Involvement and Low- Versus High-Power Style as Related to Attitude Change in Sex-Role Egalitarianism

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Effects of Immersive, Sexually Objectifying, and Violent Video Games on Hostile Sexism in Males

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Pessimistic Bias in Comparative Evaluations: A Case of Perceived Vulnerability to the Effects of Negative Life Events

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Unconscious Racism: A Concept in Pursuit of a Measure

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Tests of multiplicative models in psychology: a case study using the unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.

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An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing

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Trust and Influence in Combat: An Interdependence Model

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Peer influences on risk behavior: an analysis of the effects of a close friend.

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Elegant Science Narratives and Unintended Influences: An Agenda for the Science of Science Communication

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Does Social Comparison Make a Difference? Optimism as a Moderator of the Relation between Comparison Level and Academic Performance

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How Persuasive Are Health Advertisements in First-Person Shooter Games? Exploring Knowledge-Activation and Thought-Disruption Mechanisms

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Effect of graphic cigarette warnings on smoking intentions in young adults.

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Social Identity versus Reference Frame Comparisons: The Moderating Role of Stereotype Endorsement

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Partisan Identification as a Predictor of Cortisol Response to Election News

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The Effects of In-Group versus Out-Group Social Comparison on Self-Esteem in the Context of a Negative Stereotype

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Not So Fast: Ten Challenges to Importing Implicit Attitude Measures to Media Psychology

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Postscript: Perspectives on the Reply by Greenwald, Rudman, Nosek, and Zayas (2006)

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Group and individual as complementary conceptual categories.

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Research designs in applied social psychology

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Test of a Deviance Regulation Theory Intervention Among First Year College Student Drinkers: Differential Effects via Frequency and Quantity Norms

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Test of a deviance regulation theory intervention among first-year college student drinkers: Differential effects via frequency and quantity norms.

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Thats not funny: Instrument validation of the concern for political correctness scale

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Plausible assumptions, questionable assumptions and post hoc rationalizations: Will the real IAT, please stand up?

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The Effect of Target's Physical Attractiveness and Dominance on STDRisk Perceptions

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Knowing when to assume: Normative expertise as a moderator of social influence

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Unconscious and spontaneous and...complex: the three selves model of social comparison assimilation and contrast.

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From seeing to being: subliminal social comparisons affect implicit and explicit self-evaluations.

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You Can't Assess the Forest if You Can't Assess the Trees: Psychometric Challenges to Measuring Implicit Bias in Crowds

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The Motivational Influence of Self-Guides on Creative Pursuits

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In search of the big fish: investigating the coexistence of the big-fish-little-pond effect with the positive effects of upward comparisons.

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When Bad Things Happen to Good Feedback: Exacerbating the Need for Self-Justification with Self-Affirmations

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A decision theoretic and prototype conceptualization of possible selves: implications for the prediction of risk behavior.

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Comparison-level preferences after performance: is downward comparison theory still useful?

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Different selves have different effects: self-activation and defensive social comparison.

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Being Much Better and No Worse than Others: Deviance Regulation, Self-Guides, and the Motive to be Distinct

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Virtual Transportation as a Strategy to Reduce Resistance to Cigarette and e-Cigarette Graphic Health Warnings in Adolescents and Young Adults

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National Institutes of Health - (Bethesda, Maryland, United States)

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Texas A&M University; Communication; 4234 TAMU

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Wagner, Sharon P. (2021-04). Consumer Attitudes Toward Milk and Plant-Based Dairy Alternative Beverages. Doctoral Dissertation.

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Burpo, Jill Elizabeth (2007-09). Unintended consequences of negative messages: why some health interventions miss the mark. Master's Thesis.