# positions[].organizations[].label
Hospitality, Hotel Management and Tourism

# positions[].organizations[].parent[].label
College of Agriculture and Life Sciences

# overview
Jungkeun Kim (Ph.D. in Marketing, University of Minnesota) is an Associate Professor of Hospitality, Hotel Management, and Tourism at Texas A&M University. Prior to joining Texas A&M, he was an Associate Professor of Marketing at Auckland University of Technology, New Zealand.

His research focuses on consumer and tourist decision-making and judgment, drawing from behavioral decision theory and nudging theory. He applies these concepts across various consumption contexts, including marketing, advertising, communications, and ethical consumption. Grounded in psychological theories of human behavior, his research predominantly employs experimental methods.

Kim's work on consumer behavior, comprising over 100 journal articles utilizing experimental methods, has been published in top-tier marketing journals such as the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. His research is also featured in leading tourism and hospitality journals, including the Journal of Travel Research, Tourism Management, Annals of Tourism Research, International Journal of Hospitality Management, and more.

He has led workshops and presentations on experimental methods, focusing on design, analysis, and practical applications in academic research. He has worked with organizations such as the GAMMA Global Marketing Conference, ANZMAC Doctoral Colloquium, Korean Marketing Association, and Japan Society for Distributive Science, with participants from the U.S., Hong Kong, Korea, Japan, the U.K., and Spain. Additionally, he has delivered keynote speeches and provided expert guidance on conducting experiments and publishing research in leading international journals.

Kim also serves as an Associate Editor of the peer-reviewed Australasian Marketing Journal and was one of four panelists for the 2019 ABDC journal ranking.

In his free time, he enjoys golf and tennis as a way to cultivate a curious mindset.

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3509 Transportation, Logistics And Supply Chains

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35 Commerce, Management, Tourism And Services

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8.3 Policy, Ethics, And Research Governance

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3507 Strategy, Management And Organisational Behaviour

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3507 Strategy, Management And Organisational Behaviour

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Machine Learning And Artificial Intelligence

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Machine Learning And Artificial Intelligence

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3507 Strategy, Management And Organisational Behaviour

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3509 Transportation, Logistics And Supply Chains

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2.3 Psychological, Social And Economic Factors

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Clinical Trials And Supportive Activities

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8.1 Organisation And Delivery Of Services

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3507 Strategy, Management And Organisational Behaviour

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1.2 Psychological And Socioeconomic Processes

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Machine Learning And Artificial Intelligence

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12 Responsible Consumption And Production

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3507 Strategy, Management And Organisational Behaviour

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12 Responsible Consumption And Production

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12 Responsible Consumption And Production

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12 Responsible Consumption And Production

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3509 Transportation, Logistics And Supply Chains

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# awardsAndHonors[].label
Faculty Research Team Award, Faculty of Business, Economics and Law

# awardsAndHonors[].label
Charles R Goeldner Article Excellence Award

# awardsAndHonors[].label
Faculty of Business and Law Excellence in Academic Research Award

# awardsAndHonors[].label
Faculty Research Excellence Award, Faculty of Business, Economics and Law

# publications[].label
Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic.

# publications[].label
The Influence of Decision Task on the Magnitude of Decoy and Compromise Effects in a Travel Decision

# publications[].label
Effects of physical cleansing on subsequent unhealthy eating

# publications[].label
Payment Frequency Discount vs. Payment Amount Discount: The Framing Effect on Preference Reversal

# publications[].label
Effects of concealing vs. displaying prices on consumer perceptions of hospitality products

# publications[].label
Generative AI-Destination Marketing: Do Privacy Concerns and Justification Matter?

# publications[].label
The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse

# publications[].label
Social Capital and Health Risk: An Integrative Review

# publications[].label
Trust in managerial response offsets negative review

# publications[].label
How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions

# publications[].label
The impact of the COVID-19 threat on the preference for high versus low quality/price options

# publications[].label
When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making

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Evolutionary Aspects of Scarcity Information with Regard to Travel Options: The Role of Childhood Socioeconomic Status

# publications[].label
When size doesnt matter: The impact of unexpected surcharges on consumer reactions

# publications[].label
Examining the importance of spatial aspects of travel routes: A multi-method approach

# publications[].label
Effect of disclosing AI-generated content on prosocial advertising evaluation

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Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era?

# publications[].label
Experimental design studies in hospitality and tourism research: constructive recommendations

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AI-generated recommendations: Roles of language style, perceived AI human-likeness, and recommendation agent

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Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry

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The Influence of Mating Goal Activation and Gender Differences on the Evaluation of Advertisements Containing Sexual Words

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In likes we trust: likes, disclosures and firm-serving motives on social media

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An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making

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A Multi-Attribute Examination of Consumer Conformity in Group-Level Ordering*

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012012 or 111000: preference for consumption pattern-seeking

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The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers Perceptions of Deal Attractiveness, Purchase Intention, and Choice

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Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI.

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Why do Experiments Fail? Six Practical Suggestions for Successful Online Experiments

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Is a shorter reaction time always better? Empirical investigation of the impact of response speed on ChatGPT recommendations

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Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?

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Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect

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The impact of infectious disease threat on emotional electronic word-of-mouth during the covid-19 pandemic

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Consumerbrand relationship quality: When and how it helps brand extensions

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Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies

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Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19

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An Evolutionary Perspective on Risk Taking in Tourism

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How do moral judgment and saving face interact with positive wordofmouth regarding counterfeit luxury consumption?

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COVID-19 Restrictions and Variety Seeking in Travel Choices and Actions: The Moderating Effects of Previous Experience and Crowding

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Different or Similar Choices: The Effect of Decision Framing on Variety Seeking in Travel Bundle Packages

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The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention

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The COVID19 threat and luxury advertising

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Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications

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Effect of ChatGPT's Answering Style on Users' Acceptance in a Trip Planning Context

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Mapping changes in human mobility for dining activities: a perceived risk theory perspective

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Understanding tourists' memorable local food experiences and their consequences: the moderating role of food destination, neophobia and previous tasting experience

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Effects of African local food consumption experiences on post-tasting behavior

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Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers Hotel Preference

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The Effects of Decoys on Preference Shifts: The Role of Attractiveness and Providing Justification

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The impact of childhood environments on the sunkcost fallacy

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Effects of metaverse experience on behavioral intention of visitors: moderating role of similarity between virtual and real experience

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Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options

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Impacts of temporal and gender difference on hotel selection process

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Political ideology and variety seeking in travel choices

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Multi-method investigations of the impact of lockdown relaxation on tourists and residents movements

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The impact of COVID-19 on consumer evaluation of authentic advertising messages.

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Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions

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What drives preference for the compromise option? Disentangling positionbased versus attributebased effects

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Acceptance of brand extensions: Interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality

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Are two arguments always better than one?

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Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention

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Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays

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Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations

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The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

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The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

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Influence of Choice Architecture on the Preference for a Pro-Environmental Hotel

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The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

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The influence of hedonic versus utilitarian consumption situations on the compromise effect

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To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities

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The impact of intermediate option availability on consumers' choice: The moderating role of price roundness

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Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences

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Guest editorial: Digital transformation and consumer experience

# publications[].label
Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays

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A sociotechnical perspective on metaverse in the hospitality and tourism

# publications[].label
The sold-out effect: How product unavailability and price precision shape consumer choice in hospitality and tourism

# publications[].label
Evolution, challenges, and opportunities of AI-generated advertising

# publications[].label
The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods

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When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

# publications[].label
It Is All in the Mind(set)! Matching Mindsets and Luxury Tourism

# publications[].label
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification

# publications[].label
The Netflix effect: exploring the nexus of content exposure, destination appeal, and behavioural intention

# publications[].label
The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect

# publications[].label
Effects of COVID-19 on preferences for private dining facilities in restaurants

# publications[].label
What Makes Potential Tourists Trust the Managerial Response of the Hotel? - The Three-Way Interaction of Ability, Benevolence, and Integrity

# publications[].label
Photo Taking Paradox: Contrasting Effects of Photo Taking on Travel Satisfaction and Revisit Intention

# publications[].label
Effects of AI ChatGPT on travelers travel decision-making

# publications[].label
Trade-offs when traveling to slow city or mega city destinations: Competitive mechanisms and perceptual dynamics

# publications[].label
Threat-Induced Sustainability: How Covid-19 has Affected Sustainable Behavioral Intention and Sustainable Hotel Brand Choice

# publications[].label
Impact of the COVID-19 pandemic on travelers' preference for crowded versus non-crowded options.

# publications[].label
Love or like: gender effects in emotional expression in online reviews

# publications[].label
More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level

# publications[].label
Film Tourism Town and Its Local Community

# publications[].label
Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries

# publications[].label
Impact of preciseness of price presentation on the magnitude of compromise and decoy effects

# publications[].label
The impact of infectious disease threat on consumers' patternseeking in sequential choices

# publications[].label
The Effect of CAPTCHA Exposure on Traveler's Online Behaviors

# publications[].label
COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

# publications[].label
Response to Thoemmes and Lemmer (2019) regarding Mediation Analysis Revisited

# publications[].label
The emotional consumer: Sustainable luxury choices amid climate change

# publications[].label
Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members

# publications[].label
More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions

# publications[].label
Rethinking language fluency: The role of mindset and authenticity in how poor communication enhances service evaluations in hospitality settings

# publications[].label
Do many options result in listening to oneself or others during boycott campaigns?

# publications[].label
Airline communication message strategies during crisis

# publications[].label
The impact of socioeconomic status on preferences for sustainable luxury brands

# publications[].label
Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity

# publications[].label
Attraction and compromise effects under social exclusion

# publications[].label
Understanding visit intentions in eco-lodges: The role of eco-service quality within the stimulus-organism-response framework

# publications[].label
Feeling younger and acting greener: The impact of subjective age on sustainable consumption

# publications[].label
The influence of graphical versus numerical information representation modes on the compromise effect

# publications[].label
Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations

# publications[].label
Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices

# publications[].label
The impact of different price promotions on customer retention

# publications[].label
How Gift Prices Affect Gratitude? Right Gift-Price Effect

# publications[].label
Impact of the Perceived Threat of COVID-19 on Variety-Seeking

# publications[].label
The influence of preciseness of price information on the travel option choice

# publications[].label
The impact of infectious disease cues on visual pattern-seeking

# publications[].label
How the COVID-19 pandemic affected hotel Employee stress: Employee perceptions of occupational stressors and their consequences.

# publications[].label
ChatGPT for Trip Planning: The Effect of Narrowing Down Options

# publications[].label
AI vs. human design in fashion: critical role of product innovativeness in shaping consumer attitudes

# publications[].label
Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking.

# publications[].label
Metaverse tourism: conceptual framework and research propositions

# publications[].label
Unlocking revenue: Psychological pricing effect for airlines upselling strategies

# organizations[]
Hospitality, Hotel Management and Tourism

# organizations[]
College of Agriculture and Life Sciences

# schools[]
College of Agriculture and Life Sciences