# overview
My research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions.

# keywords[]
35 Commerce, Management, Tourism And Services

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9 Industry, Innovation And Infrastructure

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
Networking And Information Technology R&d (nitrd)

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# educationAndTraining[].organization.label
University of Houston - (Houston, Texas, United States)

# educationAndTraining[].organization.label
University of Florida - (Gainesville, Florida, United States)

# educationAndTraining[].organization.label
University of Bucharest - (Bucharest, Romania)

# awardsAndHonors[].label
Ricky Griffin Outstanding Research Award

# awardsAndHonors[].label
Special Conference Lake Geneva Best Proposal Prize

# awardsAndHonors[].label
Best Paper in the Marketing and Technology Track

# awardsAndHonors[].label
John A. Howard/AMA Doctoral Dissertation Award

# publications[].label
Customer Satisfaction and Long-Term Stock Returns

# publications[].label
Blockchain meets marketing: Opportunities, threats, and avenues for future research

# publications[].label
What brand do I use for my new product? The impact of new product branding decisions on firm value

# publications[].label
Innovation's effect on firm value and risk: Insights from consumer packaged goods

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
New product preannouncements and shareholder value: Don't make promises you can't keep

# publications[].label
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors' Expectations of the Future

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Fueling innovation management research: Future directions and five forwardlooking paths

# publications[].label
When 1+1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News

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A marketing perspective on business models

# publications[].label
Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits

# publications[].label
Innovation and the market value of firms

# publications[].label
Sources and financial consequences of radical innovation: Insights from pharmaceuticals

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
IJRM 2021-2024: Innovation, speed, diversity, let's push things forward together

# publications[].label
Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others)

# publications[].label
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

# publications[].label
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

# publications[].publisher
Institute for Operations Research and the Management Sciences (INFORMS)

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

# publications[].label
Two Centuries of Innovations and Stock Market Bubbles

# publications[].publisher
Institute for Operations Research and the Management Sciences (INFORMS)

# publications[].label
Event study methodology in the marketing literature: an overview

# publications[].label
Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

# publications[].label
Chapter 6: Innovation and the Market Value of Firms

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
The Creator Economy: An Introduction and a Call for Scholarly Research

# publications[].label
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching

# publications[].label
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

# publications[].label
Why some acquisitions do better than others: Product capital as a driver of long-term stock returns

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences

# streetAddress
Texas A&M University; Marketing; 4112 TAMU

# etdChairOf[].label
Zhu, Ying (2011-08). A Tale of Two Brands: The Joint Effect of Manufacturer Brand and Retailer Brand on Consumers’ Evaluation of Products. Doctoral Dissertation.