# overview
Digital marketing strategy: Representative projects: interactivity; product migration to the digital marketplace; behavior of consumers and firms in networked environments; trust formation in online environments; first mover advantage in digital markets; disruption patterns and strategic responses.

Technology and innovation management: Representative projects: technological change and innovation; new product development in digital environments; e-commerce and productivity; developing, managing, leveraging online communities; future focus in managerial decision making; early stage technology commercialization.

Knowledge development processes in a discipline: Representative projects: shifts in scholarship patterns in a discipline; enhancing theory development.

# keywords[]
3507 Strategy, Management And Organisational Behaviour

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35 Commerce, Management, Tourism And Services

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35 Commerce, Management, Tourism And Services

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9 Industry, Innovation And Infrastructure

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# educationAndTraining[].organization.label
Indian Institute of Technology Roorkee - (Roorkee, India)

# educationAndTraining[].organization.label
Virginia Tech - (Blacksburg, Virginia, United States)

# awardsAndHonors[].label
Faculty Consortium on E-Commerce Co-Chair

# publications[].label
The "Idea Advantage": How Content Sharing Strategies Impact Engagement in Online Learning Platforms

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Personal accounts and an anatomy of conceptual contributions in the special issue

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Disciplinary memory and theory development

# publications[].label
Understanding product migration to the electronic marketplace: A conceptual framework

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Managing the Future: CEO Attention and Innovation Outcomes

# publications[].label
Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment

# publications[].label
Capture and communicate value in the pricing of services

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Buyers Evaluations of Mixed Bundling Strategies in Price-Promoted Markets

# publications[].label
Texas Center for Digital Humanities and New Media

# publications[].label
Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited

# publications[].label
HOW BUYERS EVALUATE PRODUCT BUNDLES - A MODEL OF ANCHORING AND ADJUSTMENT

# publications[].label
Marketing strategy and the Internet: An organizing framework

# publications[].label
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

# publications[].label
Technology-enabled interactions in digital environments: a conceptual foundation for current and future research

# publications[].label
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions

# publications[].label
Bundle evaluation in different market segments: The effects of discount framing and buyers preference heterogeneity

# publications[].label
Making emerging phenomena a research priority

# publications[].label
Managing the future: CEO attention and innovation outcomes

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Interactivity in the electronic marketplace: An exposition of the concept and implications for research

# publications[].label
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

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How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value

# publications[].label
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

# publications[].label
Chapter 16: Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited

# publications[].label
An Empirical Investigation of Customer Satisfaction after Service Failure and Recovery

# publications[].label
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment

# publications[].label
Enhancing theory development in marketing

# publications[].label
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

# publications[].label
Social Commerce: A Contingency Framework for Assessing Marketing Potential

# publications[].label
First-Mover Advantage in the Internet-Enabled Market Environment

# publications[].label
Reclaiming Healthcare's Healing Mission for a Sustainable Future

# publications[].label
The Decline of Conceptual Articles and Implications for Knowledge Development

# publications[].label
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace

# publications[].label
HOW BUYERS PERCEIVE SAVINGS IN A BUNDLE PRICE - AN EXAMINATION OF A BUNDLES TRANSACTION VALUE

# publications[].label
Is the price right? Understanding contingent processing in reference price formation

# publications[].label
AMS Review: Progress toward a world-class journal dedicated to theory development

# streetAddress
Texas A&M University; Marketing; 4112 TAMU