# positions[].organizations[].parent[].label
School of Education and Human Development

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# publications[].label
Are firms like fair-weathered fans? Examining decision-making in B2B relationships

# publications[].label
An Empirical Approach to Analyzing Sponsorships in Intercollegiate Athletics: The Case of NCAA Bowl Sponsorships

# publications[].label
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements

# publications[].label
Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements

# publications[].label
Analyzing Return-on-Investment in Sponsorship:  Modeling Brand Exposure, Price and ROI in Formula One Automotive Competition

# publications[].label
The importance of winning: an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events

# publications[].label
From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

# publications[].label
Analyzing Price Premiums In International Sponsorship Exchange

# publications[].label
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

# publications[].label
Investigating sport league sponsor retention: Results from a semi-parametric hazard model

# publications[].label
Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach

# publications[].label
Forty Years of BIRGing: New Perspectives on Cialdinis Seminal Studies

# publications[].label
Maximizing visitors at college football bowl games

# publications[].label
Assessing the survival of shirt sponsorships in English football: an exchange theory perspective

# publications[].label
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

# publications[].label
Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport

# publications[].label
How Name, Image and Likeness "Fit" in Sport Partnerships

# publications[].label
Searching for the Holy Grail of Sponsorship-Linked Marketing

# publications[].label
Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis

# publications[].label
Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective

# publications[].label
Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making

# publications[].label
The Impact of Minimum Gift Requirement and Number of Fundraising Staff on University Athletics Donors

# publications[].label
The Globalization of Intercollegiate Athletics: Challenges, Opportunities, and Advice for Those Seeking to Emulate the U.S. Model of College Sport

# publications[].label
The moderating effect of identification on return on investment from sponsor brand integration

# publications[].label
Breaking up is Hard to do: Half-Baked Sponsorship Yields Valuable Lessons

# publications[].label
Adding insult to rivalry: Exploring the discord communicated between rivals

# publications[].label
Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports

# publications[].label
The effects of second screen use on sponsor brand awareness: a dual coding theory perspective

# publications[].label
Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance

# publications[].label
New applications of survival analysis modeling: Examining intercollegiate athletic donor relationship dissolution

# publications[].label
Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance

# publications[].label
Assessing corporate demand for sponsorship: marketing costs in the financial services industry

# publications[].label
What if statisticians ran college football? A re-conceptualization of the football bowl subdivision

# publications[].label
Event history analysis of longitudinal data: a methodological application to sport sponsorship

# publications[].label
The sponsorship performance cycle: longitudinal evidence of sponsors contribution to Formula One team achievement

# publications[].label
Determinants of Career and Institutional Sport Management Tenure: An Investigation of the Effects of Organizational Performance, Scandal, Race, and Gender

# publications[].label
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry

# publications[].label
Predicting Return on Investment In Sport Sponsorship

# publications[].label
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing

# publications[].label
Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements

# publications[].label
Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships

# publications[].label
Trends in sport sponsorship evaluation and measurement: insights from the industry

# publications[].label
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior

# publications[].label
An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation

# publications[].label
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage

# publications[].label
Intercollegiate Athletics: A Unique Segment of the Sport Industry

# publications[].label
Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Womens Sport Sponsorship

# publications[].label
An examination of the effects of outsourcing ticket sales force management

# organizations[]
School of Education and Human Development

# schools[]
School of Education and Human Development