# overview
Amalesh is interested in studying the impact of firm and customer level strategies on firms' performance. His substantive areas of interest include Marketing-Mix Decisions, Sustainability, Emerging Markets, Buyer-Supplier Relationships, and Marketing-Operations Interface.

Amalesh's research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Production and Operations Management, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and Harvard Business Review).

# keywords[]
35 Commerce, Management, Tourism And Services

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3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

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Marketing Analytics, Firm Performance, Data Revolution, Strategic Tools, Marketing Strategy

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# educationAndTraining[].organization.label
Georgia State University - (Atlanta, Georgia, United States)

# educationAndTraining[].organization.label
University of Delhi - (New Delhi, India)

# educationAndTraining[].organization.label
Georgia State University - (Atlanta, Georgia, United States)

# awardsAndHonors[].label
Business School Best Research Scholar of the Year Award

# awardsAndHonors[].label
Faculty Fellow - AIM-AMA-Sheth Foundation Doctoral Consortium

# awardsAndHonors[].label
Faculty Fellow - AIM-AMA-Sheth Foundation Doctoral Consortium

# awardsAndHonors[].label
Fellow - ISBM PhD Student Camp for Research

# awardsAndHonors[].label
Mary Kay Doctoral Dissertation Proposal Award

# awardsAndHonors[].label
Fellow - AIM-AMA-Sheth Foundation Doctoral Consortium

# awardsAndHonors[].label
Fellow - AMA-Sheth Foundation Doctoral Consortium

# awardsAndHonors[].label
Faculty Fellow - AMA-Sheth Foundation Doctoral Consortium

# awardsAndHonors[].label
John A. Howard/AMA Doctoral Dissertation Award

# publications[].label
Impact of review narrativity on sales in a competitive environment

# publications[].label
Covid-19's impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data.

# publications[].label
Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

# publications[].label
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance

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Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: A trade-off story

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Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance

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A global perspective on the marketing mix across time and space

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Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market

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What drives human resource acquisition and retention in social enterprises? An empirical investigation in the healthcare industry in an emerging market

# publications[].label
Ritualization: A Strategic Tool to Position Brands in International Markets

# publications[].label
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium

# publications[].publisher
Institute for Operations Research and the Management Sciences (INFORMS)

# publications[].label
Impact of buyer-supplier network complexity on firms' greenhouse gas (GHG) emissions: An empirical investigation

# publications[].label
Driving growth of Mwallets in emerging markets: a retailer's perspective

# publications[].tags
9 Industry, Innovation and Infrastructure

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Is it too complex? The curious case of supply network complexity and focal firm innovation

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Chief marketing officers' discretion and firms' internationalization: An empirical investigation

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Thank you for not smoking - A multi-method investigation to understand the effect of anti-smoking warnings in television programs

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Complexity in a multinational enterprise's global supply chain and its international business performance: A bane or a boon?

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Leveraging service recovery strategies to reduce customer churn in an emerging market

# publications[].label
Metaverse marketing: How the metaverse will shape the future of consumer research and practice

# publications[].label
Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market

# publications[].label
Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance

# publications[].label
From silos to synergies: A systematic review of luxury in marketing research

# publications[].label
Covid-19 and Domestic Violence: an Indirect Path to Social and Economic Crisis.

# publications[].label
Investigating Organizational Drivers of Jugaad Innovations: A Study of Indian Missionary Hospitals

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Leveraging marketing analytics to improve firm performance: Insights from implementation

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Takeoff of online marketing: casting the next generation strategies

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Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

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Do you Love Me? Attrition During Probation Period : Employee vs Employer

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Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches

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Leveraging Distribution to Maximize Firm Performance in Emerging Markets

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Do you Love Me? Attrition During Probation Period : Employee vs Employer

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How does the adoption of digital payment technologies influence unorganized retailers' performance? An investigation in an emerging market

# publications[].label
Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

# publications[].label
Driving growth of Mwallets in emerging markets: a retailer's perspective (vol 47, pg 1, 2019)

# publications[].label
Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics.

# publications[].label
Identifying the drivers of luxury brand sales in emerging markets: An exploratory study

# publications[].label
Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective

# streetAddress
Texas A&M University; Marketing; 4112 TAMU