# positions[].organizations[].parent[].label
College of Education and Human Development

# overview
My research focuses on branding, effective event marketing, sporting events, and sport marketing.

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# educationAndTraining[].organization.label
University of Tennessee at Knoxville - (Knoxville, Tennessee, United States)

# educationAndTraining[].organization.label
Auburn University - (Auburn, Alabama, United States)

# educationAndTraining[].organization.label
Tennessee Technological University - (Cookeville, Tennessee, United States)

# publications[].label
Jumping and landing techniques in elite women's volleyball

# publications[].label
Student perceptions of exercise role modelling by secondary health educators

# publications[].label
Using Motivational Theories to Enhance Attendance

# publications[].label
Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball

# publications[].label
Attitudes Toward Sponsorship at a State Sports Festival

# publications[].label
Development of a Scale for Measuring Event Attendees' Evaluations of a Sporting Event to Determine Loyalty

# publications[].label
Why Can't We All Just Get Along? The Conflict between School and Club Sports in the United States

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
"I Can be Who I Am When I Play Tekken 7": E-sports Women Participants from the Islamic Republic of Pakistan

# publications[].label
Personal branding project in a sport marketing class

# publications[].label
Investigating Factors Affecting Brand Awareness of Virtual Advertising

# publications[].label
Confirmatory Factor Analysis of the Spectator Decision-Making Inventory (SDMI)

# publications[].label
Student Learning in the Online Environment: No Significant Difference?

# publications[].label
Students Participation Styles in Two University Weight Training Classes

# publications[].label
New (Sound) Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?

# publications[].label
Student Experiences with Service-Learning in Sport Management

# publications[].label
Leadership styles of elite Dixie youth baseball coaches.

# publications[].label
Generation Ys Perceptions of the Action Sports Industry Segment

# publications[].label
Leadership Styles of Elite Dixie Youth Baseball Coaches

# publications[].label
"Sometimes Good, Sometimes not so Good": Student Satisfaction with a Sport Management Exchange Program

# publications[].label
Perceived uniqueness of esports: players' hyperconnected digital playground for self-improvement

# publications[].label
Building a Strong New Media Brand: The Case of TexAgs.com

# publications[].label
Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency

# publications[].label
Personal branding on Instagram: an examination of Iranian professional athletes

# publications[].label
Exploring Brand Positioning in a Sponsorship Context: A Correspondence Analysis of the Dew Action Sports Tour

# publications[].label
Five dimensions of brand personality traits in sport

# publications[].label
Sports fan experience: Electronic word-of-mouth in ephemeral social media

# publications[].label
The Freeloader Effect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community

# publications[].label
On being a living contradiction: the struggle of an elite intercollegiate Christian coach

# publications[].label
How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

# publications[].label
"Baseball Is Whack!": Exploring the Lack of African American Baseball Consumption

# publications[].label
Why do women watch esports? A social role perspective on spectating motives and points of attachment

# publications[].label
Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes

# publications[].label
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context

# publications[].label
Assessing the Economic Impact of a Nonprofit State Sports Festival

# publications[].label
AFFECTIVE INTENSITY AND SPONSOR IDENTIFICATION

# publications[].label
How Name, Image and Likeness "Fit" in Sport Partnerships

# publications[].label
Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image

# streetAddress
Texas A&M University; Kinesiology & Sport Management; 4243 TAMU

# organizations[]
College of Education and Human Development

# schools[]
College of Education and Human Development

# inTheNews[].label
How a former Texas A&M pitcher molded draft prospect Asa Lacy

# etdChairOf[].label
Reese, Jason D. (2010-05). Minor League Fan Satisfaction with the Season Ticket Selling Process. Master's Thesis.

# etdChairOf[].label
Ballouli, Khalid (2011-08). Building Sport Brands with Music: The Impact of Sport Brand Music on the Shopping Behaviors of Sport Consumers. Doctoral Dissertation.

# etdChairOf[].label
Brown, Brandon Leigh (2013-08). Addressing the lack of Baseball Consumption amongst African Americans. Doctoral Dissertation.

# etdChairOf[].label
Brown, Sarah M (2020-08). Let's Get Virtual: Measuring Virtual Influencer's Endorser Effectiveness. Doctoral Dissertation.

# etdChairOf[].label
Kang, Chanho (2013-08). Dimensions of Brand Personality: A New Measure of Brand Personality in Sport. Doctoral Dissertation.

# etdChairOf[].label
Anderson, Aaron Jacob (2021-05). Place Branding: A Case Study of the Atlanta Hawks' City Edition Campaign. Master's Thesis.

# etdChairOf[].label
Dees, Windy Lynn (2007-12). Personality fit in nascar: does driver-sponsor congruence influence sponsorship effectiveness outcomes?. Doctoral Dissertation.

# etdChairOf[].label
Wakefield, Lane Taylor (2016-08). Why Do I Want to Be Your Friend? Engaging with Brands in Ephemeral Media. Doctoral Dissertation.

# etdChairOf[].label
Tsuji, Yosuke 1978- (2007-05). Brand awareness of virtual advertising in sport. Doctoral Dissertation.

# etdChairOf[].label
Pederson, Joseph Arthur (2016-08). It's Not What You Tweet but How You Tweet It: An Experiment of Orientation, Interactivity, and Valence in Twitter. Doctoral Dissertation.

# etdChairOf[].label
Hutchinson, Michael Daniel (2010-08). Core Values Based Brand Building: Institutional Stakeholder's Attitudes towards the Texas A&M University Brand. Doctoral Dissertation.

# etdChairOf[].label
Reese, Jason 1985- (2012-12). Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing. Doctoral Dissertation.

# etdChairOf[].label
Lobpries, Jami Nicole (2014-08). Exploring Brand Identity Creation of Female Athletes: The Case of Jennie Finch and Cat Osterman. Doctoral Dissertation.