# positions[].organizations[].parent[].label
College of Agriculture and Life Sciences

# overview
Dr. Marco A Palma is Professor in the Department of Agricultural Economics at Texas A&M University. His areas of interest are consumer economics, food choices, experimental and behavioral economics and neuroeconomics. Dr Palma is the director of the Human Behavior Laboratory (http://hbl.tamu.edu), a transdisciplinary facility that integrates state of the art technology to measure biometric and neurophysiological responses of human decision making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior in the social sciences. Specifically, it provides access to state of the art equipment to simultaneously collect psychophysiological data, including eye tracking, facial expression analysis to assess human emotions, neural signals (electroencephalography), galvanic skin response (GSR) heart and respiration rates through integrated stimulus presentation platforms.

# keywords[]
Clinical Trials And Supportive Activities

# keywords[]
12 Responsible Consumption And Production

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
30 Agricultural, Veterinary And Food Sciences

# keywords[]
30 Agricultural, Veterinary And Food Sciences

# educationAndTraining[].organization.label
Zamorano Pan-American Agricultural School - (Tegucigalpa, Honduras)

# educationAndTraining[].organization.label
University of Florida - (Gainesville, Florida, United States)

# educationAndTraining[].organization.label
University of Florida - (Gainesville, Florida, United States)

# educationAndTraining[].organization.label
University of Florida - (Gainesville, Florida, United States)

# educationAndTraining[].field
Agribusiness Management and Agricultural Science

# publications[].label
Scammers dont cheat because they need the money  they cheat because theyre cheaters

# publications[].label
Willingness to Pay for Rose Attributes: Helping Provide Consumer Orientation to Breeding Programs

# publications[].label
Appealing to generosity to reduce food calorie intake: A natural field experiment

# publications[].label
Pushing subjects beyond rationality with more alternatives in experimental auctions

# publications[].label
Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the US

# publications[].publisher
International Food and Agribusiness Management Review

# publications[].label
Can a Local Food Label Nudge Consumer Behavior? Implications of an Eye-tracking Study of Honey Products

# publications[].label
US consumer reactions to China's Shuanghui acquisition of Smithfield Foods and its neural basis

# publications[].label
Investigating Drivers of Native Plant Production in the United States Green Industry

# publications[].label
Influence of Provenance on Acute Drought Tolerance of Four Native Texas Groundcover Species

# publications[].label
The Texas superstar  program: Success through partnership

# publications[].label
Perceptions of antibiotic use in livestock farming in Germany, Italy and the United States

# publications[].label
Using eye-tracking to model attribute non-attendance in choice experiments

# publications[].label
Consumers' changing perceptions of quality: revisiting the science of fruit and vegetable cultivation for improved health benefits

# publications[].publisher
International Society for Horticultural Science (ISHS)

# publications[].label
Revisiting Sugar Taxes and Sugary Drink Consumption: Evidence from the Random-Coefficient Demand Model

# publications[].label
Does Physical Activity Influence Consumer Acceptance of Gene Edited Food?

# publications[].label
The effect of food anticipation on cognitive function: An eye tracking study.

# publications[].label
Fine-tuning willingness-to-pay estimates in second price auctions for market goods

# publications[].label
Optimizing the logistics of a mobile fast pyrolysis system for sustainable bio-crude oil production

# publications[].label
Vegetative Propagation of Ratibida columnifera (Nutt.) Wooton & Standl.

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Willingness-to-Pay for an Educational Label: The Zamorano University Brand

# publications[].label
Effectiveness of marketing promotion programs: The case of Texas citrus

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Potential Impacts of Transatlantic Trade and Investment Partnership (T-TIP) on the Fresh Vegetable and Beef Trade

# publications[].label
Increasing Profit Margins by Substituting Species in Floral Arrangements

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Self-serving biases in social norm compliance

# publications[].label
Influence of Substrates and Controlled-release Fertilizer on Growth Characteristics of Select Native Texas Species

# publications[].label
Reducing Brain Signal Noise in the Prediction of Economic Choices: A Case Study in Neuroeconomics.

# publications[].label
Estimated Nursery Liner Production Costs for Woody Ornamental Plant Stock

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Vegetable Crops: Linking Production, Breeding and Marketing

# publications[].label
Information Asymmetry in Consumer Perceptions of Quality-Differentiated Food Products

# publications[].label
Pollinator-attracting Companion Plantings Increase Crop Yield of Cucumbers and Habanero Peppers

# publications[].publisher
American Society For Horticultural Science

# publications[].label
EFFECT OF PRODUCTION PARAMETERS ON THE ECONOMIC FEASIBILITY OF A BIOFUEL ENTERPRISE

# publications[].label
The influence of taste in willingness-to-pay valuations of sirloin steaks from postextraction algal residue-fed cattle.

# publications[].label
Role of Trade in Satisfying U.S. Fresh Fruit and Vegetable Demand

# publications[].label
The effects of scarcity on cheating and in-group favoritism

# publications[].label
Can episodic future thinking affect food choices?

# publications[].label
The effects of experience versus description of attributes on willingness-to-pay for beefsteaks

# publications[].label
Tracking position premiums in discrete choice experiments

# publications[].label
Social roles and competitiveness: My willingness to compete depends on who I am (supposed to be)

# publications[].label
Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Do Risk Preferences Change During COVID-19? Comparisons between Pre and On-Pandemic Parallel Experiments

# publications[].label
Does the magnitude of relative calorie distance affect food consumption?

# publications[].label
Palgrave Handbook of International Trade

# publications[].label
Stability of Risk Preferences During COVID-19: Evidence From Four Measurements.

# publications[].label
Self-control: Knowledge or perishable resource?

# publications[].label
Consumer Preference for Sirloin Steaks from Post-Extraction Algal Residue (PEAR) Fed Animals

# publications[].label
Compulsory Versus Voluntary Insurance: An Online ExperimentJEL codes

# publications[].label
Assessments of bare-root liner quality and purchasing decisions made by Green Industry professionals

# publications[].label
Low Carbon Fuel Standards Can Mark a New Era in Energy Regulation: The Case of California

# publications[].label
Economic Feasibility of a Mobile Fast Pyrolysis System for Sustainable Bio-crude Oil Production

# publications[].publisher
International Food and Agribusiness Management Review

# publications[].label
Improving the prediction of ranking data

# publications[].label
Impact of Cross-Border Acquisition on Consumer Willingness-to-Pay: The Case of Shuanghui-Smithfield Acquisition

# publications[].label
The unintended detrimental effects of pursuing a professional vocation: The case of veterinarians.

# publications[].label
Economic Contributions of the Green Industry in the United States in 2013

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Conveniently dependent or naively overconfident? An experimental study on the reaction to external help.

# publications[].label
The Relationship between Monetary Incentives, Social Status, and Physical Activity

# publications[].label
MARKET PREFERENCES TOWARD FARM-RAISED STURGEON IN THE SOUTHEASTERN UNITED STATES: A CONJOINT ANALYSIS

# publications[].label
Economic Analysis of Food Safety Compliance Costs and Foodborne Illness Outbreaks in the United States

# publications[].publisher
American Society For Horticultural Science

# publications[].label
The role of incentives on preference revelations in auctions versus rankings

# publications[].label
Seed Propagation Methods for Ratibida columnifera (Nutt.) Wooton & Standl.

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Combating Rose rosette disease US national project

# publications[].publisher
International Society for Horticultural Science (ISHS)

# publications[].label
Unintended effects of the Alabama HB 56 immigration law on crime: A preliminary analysis

# publications[].label
Survey of the rose community: desired rose traits and research issues

# publications[].publisher
International Society for Horticultural Science (ISHS)

# publications[].label
Informing Generic Advertising Programs by Investigating Income and Relative Return Heterogeneities in Voluntary Contributions Mechanisms

# publications[].label
Testing the consistency of preferences in discrete choice experiments: an eye tracking study

# publications[].label
Correction: Does California's Low Carbon Fuel Standards reduce carbon dioxide emissions?

# publications[].label
Investigating the effects of medical marijuana laws on educational attainment (Retraction of Vol 164, Pg 43, 2018)

# publications[].label
The effect of seed money and matching gifts in fundraising: A lab experiment

# publications[].label
Impacts of playing after school on academic performance: a propensity score matching approach

# publications[].label
Economic Contributions of the Green Industry in the United States in 2007-08

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Does eye-tracking have an effect on economic behavior?

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
Happy to take some risk: Estimating the effect of induced emotions on risk preferences

# publications[].label
PURCHASING SHRIMP FOR AT-HOME CONSUMPTION: THE RELATIVE IMPORTANCE OF CREDENCE VERSUS PHYSICAL PRODUCT FEATURES

# publications[].tags
12 Responsible Consumption and Production

# publications[].label
Evaluating the Factors Influencing the Number of Visits to Farmers Markets

# publications[].label
Economic Impact of Drought- and Shade-tolerant Bermudagrass Varieties

# publications[].publisher
American Society For Horticultural Science

# publications[].label
General Public Preferences for Allocating Scarce Medical Resources During COVID-19.

# publications[].label
Health versus income amid COVID-19: What do people value more?

# publications[].label
Effects of trade and agricultural policies on the structure of the US tomato industry

# publications[].label
On the use of flexible mixing distributions in WTP space: an induced value choice experiment

# publications[].label
Measuring the effects of advertising on green industry sales: a generalized propensity score approach

# publications[].label
Fashionable food: a latent class analysis of social status in food purchases

# publications[].label
Branding Awareness and Willingness-to-pay Associated with the Texas Superstar (TM) and Earth-Kind (TM) Brands in Texas

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Pretreatment Techniques for Seed Propagation in Ratibida columnifera (Nutt.) Wooten & Standl

# publications[].label
Product availability in discrete choice experiments with private goods

# publications[].label
Does California's Low Carbon Fuel Standards reduce carbon dioxide emissions?

# publications[].label
Consumer Preferences for Potted Orchids in the Hawaiian Market

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Shadow of a Doubt: Moral Excuse in Charitable Giving

# publications[].label
Peer Effects on Childhood Obesity from an Intervention Program

# publications[].label
GIS program to optimize feedstock utilization for mobile pyrolysis units

# publications[].label
Food decision-making under time pressure

# publications[].label
The impact of the H-1B cap exemption on Ph.D. labor markets

# publications[].label
Factors affecting consumer preferences and willingness to pay for artichoke products

# publications[].publisher
International Society for Horticultural Science (ISHS)

# publications[].label
Research on how self-control works could help you stick with New Years resolutions

# publications[].label
Effectiveness of State-level Pecan Promotion Programs: The Case of the Texas Pecan Checkoff Program

# publications[].publisher
American Society For Horticultural Science

# publications[].label
Buying your way into a healthier lifestyle: a latent class analysis of healthy food purchases

# publications[].label
Incorporating biometric data in models of consumer choice

# researcherOn[].label
Doctoral Dissertation Research in DRMS: Fractioning Choice under Temptation: Can "Attribute Distortion" be the missing link in the Temptation-Choice tandem?

# researcherOn[].awardedBy.label
Directorate for Social, Behavioral & Economic Sciences - (Arlington, Virginia, United States)

# researcherOn[].label
Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions

# researcherOn[].awardedBy.label
National Institute of Food and Agriculture - (Washington D.C., District of Columbia, United States)

# researcherOn[].label
Choice behavior and demand for alternative genetically engineered foods: a neuroeconomics investigation

# researcherOn[].awardedBy.label
National Institute of Food and Agriculture - (Washington D.C., District of Columbia, United States)

# schools[]
College of Agriculture and Life Sciences

# inTheNews[].label
Texas oyster farming outlook good for 2021 and beyond

# inTheNews[].label
Human Behavior Lab Delves Into The Subconscious

# etdChairOf[].label
Xu, Zhicheng (2016-07). Essays on Fairness Preferences: An Experimental Approach. Doctoral Dissertation.

# etdChairOf[].label
Collart Dinarte, Alba Jeanette (2013-11). Econometric Methods to Analyze Consumer Behavior Using Hypothetical and Non-hypothetical Approaches. Doctoral Dissertation.

# etdChairOf[].label
Ness, Meghan Leigh (2014-12). Evaluating the External Validity of Experimental Auctions: The Case of Hydroponic Lettuce. Master's Thesis.

# etdChairOf[].label
Segovia Coronel, Michelle S (2014-08). Measuring Consumer Acceptance and Willingness-To-Pay for Specialty Tomatoes: Impact of Product, Taste, and Health Features. Master's Thesis.

# etdChairOf[].label
McAdams, Callie 1987- (2011-05). Willingness-To-Pay for Pomegranates: Impact of Product and Health Features Using Nonhypothetical Procedures. Master's Thesis.

# etdChairOf[].label
Chavez, Daniel (2015-07). Willingness to Pay for Strawberries: Effect of Number of Choices Using Nonhypothetical Valuation Procedures. Master's Thesis.

# etdChairOf[].label
Xu, Suli (2016-04). U.S Fresh Fruit Import Market Demand Analysis: Import Elasticities and Seasonality. Master's Thesis.

# etdChairOf[].label
Chammoun, Christopher James (2012-10). Production Model and Consumer Preferences for Texas Pecans. Master's Thesis.

# etdChairOf[].label
Li, Yajuan (2016-07). Three Essays on Economic Evaluation of Health Intervention Programs and Health Policy. Doctoral Dissertation.