# preferredTitle
Hallie Vanderhider Chair in Business and Professor of Marketing

# positions[].label
Hallie Vanderhider Chair in Business and Professor of Marketing

# overview
David specializes in the areas of strategy, global marketing, innovation, and international business. His work primarily focuses on working with executives to solve business problems. He has been recognized numerous times for the impact of his research and his productivity. He is ranked among the Top 2% of Marketing Scholars worldwide in a study analyzing data from 1996 through 2019, covering around 7 million scientists in 22 major fields. He is a Fellow of the Academy of International Business, the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group's Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2012-2021 (he was also recognized similarly in each of the last 8 rankings [2013, 2014, 2015, 2016, 2017, 2018, 2019, and 2020]). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the time period 1970-2016. In 2010 he was named a "Rising Star" for the Economics & Business Discipline by Thomson Reuters for his impact in the field.

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
16 Peace, Justice And Strong Institutions

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
16 Peace, Justice And Strong Institutions

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
16 Peace, Justice And Strong Institutions

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
General Theory Of Competitive Rationality

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
3509 Transportation, Logistics And Supply Chains

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
General Theory Of Competitive Rationality

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# keywords[]
9 Industry, Innovation And Infrastructure

# keywords[]
3507 Strategy, Management And Organisational Behaviour

# keywords[]
35 Commerce, Management, Tourism And Services

# educationAndTraining[].organization.label
Kent State University - (Kent, Ohio, United States)

# educationAndTraining[].name
M.B.A. Master of Business Administration

# educationAndTraining[].organization.label
Kent State University - (Kent, Ohio, United States)

# educationAndTraining[].organization.label
University of Akron - (Akron, Ohio, United States)

# awardsAndHonors[].label
John D. and Dortha J. Withrow Teacher-Scholar Award

# awardsAndHonors[].label
Excellence in Global Marketing Research Award

# awardsAndHonors[].label
Excellence in Global Marketing Research Award

# awardsAndHonors[].label
Carl R. and Ingeborg Beidleman Research Award

# publications[].label
Combining corporate and marketing strategy for global competitiveness

# publications[].label
Developing effective intercultural relationships: The importance of communication strategies

# publications[].label
The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation Subsidiaries

# publications[].label
From the Special Issue Editors: Challenges and Opportunities in the Field of Global Product Launch

# publications[].label
The influence of market and cultural environmental factors on technology transfer between foreign MNCs and local subsidiaries: A Croatian illustration

# publications[].label
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being

# publications[].label
Process Standardization across Intra- and Inter-Cultural Relationships

# publications[].label
Release the constraints: Solving the problems of export financing in troublesome times

# publications[].label
Contract Specificity, Contract Violation, and Relationship Performance in International BuyerSupplier Relationships

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
The intertwined relationships of power, justice and dependence

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Measuring export performance in service industries

# publications[].label
The influence of individual and firm level social capital of marketing managers in a firms global network

# publications[].label
An Investigation of National Culture's Influence on Relationship and Knowledge Resources in Interorganizational Relationships between Japan and the United States

# publications[].label
Development of `timescapes' to effectively manage global inter-organizational relational communications

# publications[].label
Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
A framework for the formation of governance portfolios in international interfirm marketing collaborations

# publications[].label
Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

# publications[].label
Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

# publications[].label
Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US

# publications[].label
Understanding the relationship between advertising spending and happiness at the country level

# publications[].label
Fitting strategy derived from strategic orientation to international contexts

# publications[].label
The Behavioral Implications of Consumer Trust Across Brick-and-Mortar and Online Retail Channels

# publications[].label
THE NEW PRODUCT PORTFOLIO INNOVATIVENESS-STOCK RETURNS RELATIONSHIP: THE ROLE OF LARGE INDIVIDUAL INVESTORS' CULTURE

# publications[].label
Effects of Contract Ambiguity in Interorganizational Governance

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry

# publications[].label
An exploratory examination of the factors influencing distributor self-perceived power in channel relationships: a seven-country study

# publications[].label
An Examination of the Influence of Procedural Justice on Long-Term Orientation in Wholesaler-Supplier Relationships

# publications[].label
The performance implications of entrepreneurial proclivity: A dynamic capabilties approach

# publications[].label
The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations

# publications[].label
The resource matching foundations of competitive advantage

# publications[].label
Strategies for combating gray market activity

# publications[].label
Explicit and normative contracting in collaborations of varying magnitudes: Differing perspectives of component suppliers and original equipment manufacturers

# publications[].label
Strategically employing natural channels in an era of global marketing

# publications[].label
An emerging model of Web site design for marketing

# publications[].publisher
Association for Computing Machinery (ACM)

# publications[].label
Attributions of noncooperative incidents and response strategies: The role of national character

# publications[].label
An Examination of Plog's Psychographic Travel Model within a Student Population

# publications[].label
Resource-advantage theory: Insights for global marketing strategy research

# publications[].label
Rigor in international business research: A review and methodological recommendations

# publications[].label
Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination

# publications[].label
An Empirical Examination of a Technology Adoption Model for the Context of China

# publications[].label
Human Capital in the Supply Chain of Global Firms.

# publications[].label
Intimacy, rites of passage and social support: symbolic meaning from lifetime shopping experiences

# publications[].label
CrossNational Collaboration of Marketing Personnel within a Multinational: Leveraging Customer Participation for New Product Advantage

# publications[].label
Data equivalence in cross-cultural international business research: assessment and guidelines

# publications[].label
Relationship marketing variation in multidyadic industrial channels with component supplier specification

# publications[].label
An empirical examination of factors influencing the internationalization of service firms

# publications[].label
The influence of liability of foreignness on market entry strategies

# publications[].label
Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives

# publications[].label
Governance decisions for the offshore outsourcing of new product development in technology intensive markets

# publications[].label
Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture

# publications[].label
The impact of country-of-origin on the acceptance of foreign subsidiaries in host countries: An examination of the liability-of-foreignness

# publications[].label
A multi-level model of global decision-making: Developing a composite global frame-of-reference

# publications[].label
Do buyer cooperative actions matter under relational stress? Evidence from Japanese and U.S. assemblers in the U.S. automotive industry

# publications[].label
The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior

# publications[].label
The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration

# publications[].label
The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

# publications[].label
The marketing strategyperformance relationship in an exportdriven developing economy

# publications[].label
An examination of the influences of store layout in online retailing

# publications[].label
The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis

# publications[].label
An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers

# publications[].label
Organizing to Minimize a Cyber-Terrorist Threat

# publications[].label
Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance

# publications[].label
The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations

# publications[].label
Advertising standardization in India: US multinational experience

# publications[].label
An exploratory examination into the challenges to technology transfer in the transitional economy of Croatia

# publications[].label
Sources of product information for Chinese rural consumers

# publications[].label
Lockin situations in supply chains: A social exchange theoretic study of sourcing arrangements in buyersupplier relationships

# publications[].label
The moderating effects of economic and strategic relationship value in tolerating active and passive opportunism

# publications[].label
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

# publications[].label
A historical examination of the evolution of international advertising standardization/adaptation thought

# publications[].label
The effects of behavioral, cognitive, and decisional control in co-production service experiences

# publications[].label
Organizationaland Product-Related Influences of Gray Market Channel Activity

# publications[].label
A Resource Perspective of Global Dynamic Capabilities

# publications[].label
The Litigated Dissolution of International Distribution Relationships: A Process Framework and Propositions

# publications[].label
What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals

# publications[].label
Getting Marketers to Invest in Firm-Specific Capital

# publications[].label
Thought Leadership in Advancing International Business Research

# publications[].label
Crafting strategies for global marketing in the new millennium

# publications[].label
The Influence of the Structure of Interdependence on the Response to Inequity in BuyerSupplier Relationships

# publications[].label
Knowledge Management in Supply Chains: The Role of Explicit and Tacit Knowledge

# publications[].label
Building and leveraging competence exploitation and exploration for firm new product success

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Chapter 8: Resource-Advantage Theory: Insights for Global Marketing Strategy Research

# publications[].label
Strategic change and termination of interfirm partnerships

# publications[].label
Formation and performance of multipartner joint ventures: a Sinoforeign illustration

# publications[].label
The role of past performance in export ventures: a short-term reactive approach

# publications[].label
An assessment of the measurement of performance in international business research

# publications[].label
Aligning strategic orientation with local market conditions

# publications[].label
New Product Creativity: Understanding Contract Specificity in New Product Introductions

# publications[].label
Business and Cultural Aspects of Psychic Distance and Complementarity of Capabilities in Export Relationships

# publications[].label
The association between process and program advertising standardization: An illustration of U.S. multinationals operating in India

# publications[].label
Executive Insights: An Intercultural Communication Model for Use in Global Interorganizational Networks

# publications[].label
The role of communication competencies in international business relationship development

# publications[].label
Resource-advantage theory: A foundation for new insights into global advertising research

# publications[].label
Change in international market strategy as a reaction to performance decline

# publications[].label
Graduate International Business Education in the United StatesComparisons and Suggestions

# publications[].label
Perceived cultural congruences influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration

# publications[].label
Consumer derived utilitarian value and channel utilization in a multi-channel retail context

# publications[].label
An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Strategically employing natural channels in an emerging market

# publications[].label
Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

# publications[].label
Technological and Design Innovation Effects

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels

# publications[].label
Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior

# publications[].label
Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects

# publications[].label
Insights into gaining access to export financing: Understanding export lenders ideal exporter profile

# publications[].label
The Role of Globalization, Time Acceleration, and Virtual Global Teams in Fostering Successful Global Product Launches

# publications[].label
Short- and long-term market returns of international codevelopment alliances of new products

# publications[].label
Knowledge Transfer as a Means for Relationship Development: A KazakhstanForeign International Joint Venture Illustration

# publications[].label
THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS

# publications[].label
The performance implications of strategic fit of relational norm governance strategies in global supply chain relationships

# publications[].tags
16 Peace, Justice and Strong Institutions

# publications[].label
MAXIMIZING THE HUMAN CAPITAL EQUATION IN LOGISTICS: EDUCATION, EXPERIENCE, AND SKILLS

# publications[].label
Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework

# publications[].label
Intangible capital, knowledge and new product development competence in supply chains: process, interaction and contingency effects among SMEs

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
The study of fit in international business research: Methodological and substantive issues

# publications[].label
Organizing global communications to minimize private spill-over damage to brand equity

# publications[].label
The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs

# publications[].label
Profiling exporting and nonexporting service firms: Critical differences to decisionmakers

# publications[].label
Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research

# publications[].label
When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing

# publications[].label
Gray Market Channels of Distribution in a Developing Country Context

# publications[].label
Handbook of research in international marketing, second edition

# publications[].label
Navigating the demands of increasing customer participation through firm and individual job resources

# publications[].label
Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions

# publications[].label
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?

# publications[].label
An attribution theory approach for understanding the internationalization of professional service firms

# publications[].label
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities

# publications[].label
Leveraging the web for corporate success

# publications[].label
Synergistic effects of operant knowledge resources

# publications[].label
Reward strategy spillover effects on observer cooperation in business networks

# publications[].label
Passive and Active Opportunism in Interorganizational Exchange

# publications[].label
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations

# publications[].tags
9 Industry, Innovation and Infrastructure

# publications[].label
Emerging themes in international business research

# streetAddress
Texas A&M University; Marketing; 4112 TAMU